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HERITAGE

HERITAGE

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I was born in the Frescobaldi family and have inherited a deep, ancestral connection to Tuscany and its history from them.

The history of my family starts over a thousand years ago and is closely connected with the history of Tuscany. At the high point of medieval Florence, Frescobaldi spread their influence as bankers, earning the title of treasures to the English crown.

With the flowering of the Renaissance, they became patrons of major works in Florence, such as the construction of the Santa Trinita bridge and the Basilica of Santo Spirito.
For 30 generations the Frescobaldi family has combined tradition, experience and innovation with creativity and the pursuit of excellence.

CULTIVATING
TOSCANA
DIVERSITY

The Frescobaldi Group is a family-owned leading Italian agricultural company specialized in fine wine and olive oil.
The Frescobaldi name carries with it the on-going responsibility of cultivating the best of Tuscan diversity, through:

 

 

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SUSTAINABILITY

Sustainable cultivation of the land to produce products which perfectly represent and fully illustrate the diversity of the family estates.

II
PROMOTING

Communicating and promoting the culture of Tuscany and its different territories, through our Estates, our products and specific value-enhancing projects.

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History

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History

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History

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1. The origins

Origins of the Frescobaldi family in Tuscany.

1. The origins1. The origins
2. Activities

The Frescobaldi family begins to produce fine wines and olive oil in their Tuscan estates.

2. Activities2. Activities
3. The group

In the 1960s, the 29th Frescobaldi generation decided to unite all the family properties to create the Frescobaldi Group.

3. The group3. The group
4. A very cold winter

A very cold winter, with temperatures down to -25°C froze 90% of olive groves in Tuscany. To restart there was the need for a great vision…

4. A very cold winter4. A very cold winter
5. A great vision

The Frescobaldis’ great vision: foundation of the brand Laudemio. The first brand of high quality in the history of the olive oil industry with specific origin and production policies.

5. A great vision5. A great vision
6. A regal visit

H.R.H. Charles Prince of Wales planted an olive tree in Frescobaldi estate, Castello Nipozzano.

6. A regal visit6. A regal visit
7. First harvest of Laudemio

It took three years after the 1985 frost for production to resume. 1989 was the year of the first harvest of Laudemio Frescobaldi.

7. First harvest of Laudemio7. First harvest of Laudemio
8. 30th anniversary

During 2019 we celebrated 30 harvests of uninterrupted passion. 

8. 30th anniversary8. 30th anniversary
Next chapter

LET'S

Explore

Explore
where we are
Via Aretina, 120, 50065 Sieci, Firenze, Italia
laudemio@frescobaldi.it
© 2020 Copyright Marchesi Frescobaldi C.F.- P.IVA - iscrizione al Reg. Imprese di Firenze 01770300489, Cap. soc. interamente versato € 14.021.067